Why Staging

Studies show that home buyers start house hunting with a logical list of criteria, but the home they buy is chosen largely by emotion. That is why a Professionally Staged property will sell higher and faster, whether you plan on selling a vacant property or an occupied one.

When staging an occupied home, the rearrangement of furniture, neutralisation of colour palette, removal of clutter and personal items, as well as the addition or replacement of accessories and art, can make a significant difference in the way clients feel about the space.

Generally speaking, it is very challenging for buyers to see beyond the furnishings in an occupied property if the decor is too dated, too personal, or too busy; dated furniture reads as dated home. Likewise, it is not easy for clients to envision an empty property as their future home. It may feel cold, purposeless and uninviting.

By properly staging an empty home, you can tell a story, provoke a fantasy, and awaken a sense of belonging in a client. At the same time, you can showcase the best possibilities for furniture layout, give purpose to rooms, and highlight the best features of the spaces. You can also provide homey warmth to a very rigid contemporary architecture or refresh and upgrade an older house, opening the property to a much bigger spectrum of buyers and showing them the infinite possibilities.

And always remember Home Staging IS NOT an expense, it is a profitable investment.